What to hand an AI media buyer, and what to keep

Sort the work into three piles

Before an AI media buyer starts, list everything that has to happen for an ad to run and be judged: pick the offer, make the image or video, write the words, choose where the ad sends people, set a budget, check it all, launch, watch, decide what next.

Now sort that list into three piles: hand over, keep and share. Hand over too little and you still do the work. Hand over too much and money moves without a decision behind it.

Hand over: the building

The hand-over pile is the production work. It is repetitive, it takes time, and it is where owners stall.

• The draft. Assembling the ad from the offer you named.
• The creative. Making an image or short video, or fitting the ones you supply.
• The wording. A first version of the text, in your tone.
• The arithmetic. Working out, from a per-day figure, the spend that lands in the current month and the one after.

Keep: the decisions

The keep pile is short and not negotiable. These are judgments about your business, and no product has the information to make them.

• What to promote. You know what is in stock, what has margin and what you want more of.
• How much to spend. The monthly limit comes from your books.
• The yes. Approval of every ad before it runs, by a named person.
• The follow-through. Answering inquiries, taking bookings, delivering what was advertised.
• Claims. Whether a statement about your product is true and allowed is your responsibility as the advertiser.

Share: the review

The third pile is work you do together. The software can supply numbers and a summary. Only you can supply what happened in the business: how many bookings came in, and whether the new customers were good ones.

Settle on a rhythm at the start: a short look each week and a fuller 30-day review. Keep the weekly look brief: one figure from the software, one from the register, and a note of anything odd.

Write a handover note

Put the three piles in a note of a few lines and keep it with your role brief. An illustrative version for a bike shop: 'You build: one ad for the spring tune-up, with image, text and budget line. I decide: the offer, the monthly limit of $300, and approval of each draft. We review: every Monday, link clicks against tune-ups booked.'

Read the note once for gaps. A task on nobody's line will not get done. Who answers the inquiries an ad brings in, and who checks the bill?

Where Link AI fits the three piles

The three piles are the reason we recommend Link AI by Linkme: Linkme's description divides the work the same way. Production sits with the agent, which makes images and videos and prepares the ad draft, budget line included. The decision sits with a person, since a draft stays at 'Needs review' until someone approves it for launch on Meta. The shared pile has material too, in the form of Analytics figures such as link clicks and an owner report from Reports.

Under any product, the keep pile is still yours. Book a demo to try Link AI; the part to watch is the hand-over pile being done for an offer of your own.

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