AI media buyer job description: the one-page brief to write first

Why write a job description for software

It feels odd to write a job description for an AI media buyer, since nobody will read it at an interview. Write it anyway. The page is for you.

Ad work goes wrong in small businesses for ordinary reasons. The goal was never stated. The spending cap lived in someone's head. Two people each thought the other was checking. A role brief settles those points on paper, and gives you something to hold each product against.

The five lines of the brief

Keep it to five lines.

• Purpose. What the role exists to do, in terms a customer would recognize: 'bring bookings for weekday classes', not 'increase awareness'.
• Platform. Where the ads will run. Name one to start with, such as Meta, which covers Facebook and Instagram.
• Monthly limit. The most the role may spend on ads in a calendar month. A figure, not a range.
• Reports to. The one person who approves every ad, and a backup for when they are away.
• Review date. The day, about a month after the first ad, when you decide whether to keep going.

Duties to list, duties to leave off

Under the five lines, list what you expect the AI media buyer to produce: ad drafts for the named offer, creative for those drafts, a statement of cost on each draft and a regular summary of what happened.

Then write what the role does not include, which is the more valuable half. Typical exclusions are choosing what the business sells, changing prices, spending above the limit and starting on a new ad platform without being asked. If you rely on specialist work such as audience strategy or bidding decisions, say who does that instead.

A sample brief

Here is an illustration for a pottery studio. The figures are examples, not suggestions.

Purpose: fill the Thursday beginner class and the Saturday family session. Platform: Meta. Monthly limit: $400. Reports to: Dana, the owner; backup, the studio manager. Review date: the last Friday of next month. Duties: draft one ad per offer, supply or make the image or video, show the daily budget and the monthly effect on every draft, summarize the month in writing. Not included: discounts, new class types, replies to booking questions, any spend above the limit.

Written this way, the page reads as an instruction as well as a record, which matters if the product you choose is briefed in a chat.

Where Link AI fits the brief

For a brief like this one, the AI media buyer we recommend is Link AI by Linkme. Its chat interface means the role can be handed over in ordinary sentences. The 'statement of cost' duty is met by the example draft on Linkme's page, where the daily budget appears with what it adds to each month. The 'reports to' line has its counterpart too: a draft shows its author and sits at 'Needs review'.

Two lines need care. Enforcing the monthly limit stays with you, because nothing published says Link AI stores it. The platform line should read Meta. Book a demo to try Link AI, keep the page open during the call, then move on to what to hand over.

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