The creative kit: what to give an AI media buyer to work with

Creative is the item people skip

Of the four things an AI media buyer needs, creative is the one owners tend to leave blank. Photos feel like a chore, so the software is left to invent everything, and the first drafts come back competent and anonymous.

A kit fixes that. You are supplying raw material and a few rules, not producing ads, so whatever gets made looks like your business and not a template.

What goes in the kit

Aim for a folder you could assemble in an afternoon with a phone.

• Product or service photos. Ten to twenty, recent, well lit, uncluttered. The thing itself, and the thing in use.
• Place and people. The shopfront, the workshop, the team at work, with their consent.
• Short clips. A few vertical videos: a process, a before and after, a walk through the door.
• Brand basics. Logo files, your colors, the exact spelling of your name.
• Voice notes. Three phrases you would say and three you never would.
• Proof you may use. Only what is true and what you have permission to show.

What to let the software make

Decide in advance how much freedom the AI media buyer has. It may arrange your material: crop, caption, sequence. It may extend it with new images or videos in the same style. Or it may originate creative from the offer alone.

Starting at 'extend' is a reasonable default: your real photos anchor the look. Whatever you choose, check every generated image or video for things that are not true of your business, such as a product you do not sell or a storefront that is not yours, and send those back.

When to put real people on camera

Some offers are sold best by a person showing them: a class, a treatment, food, anything worn. If nobody on your team wants to be on camera, creator videos are the usual answer. A creator films your product in their own style, and the video runs as an ad.

Settle permission for paid use before any video gets budget. Consent to make a video is not automatically consent to advertise with it.

House rules worth writing down

Keep one short page of rules beside the folder, so the approver is not making the same correction on every draft.

• Never shown. Competitors' products, customers' faces without consent, prices that are not current.
• Always shown. The offer as written, and the same price the landing page shows.
• Words to avoid. Claims you cannot support, and any promise about results.

Where Link AI fits the creative kit

On creative, Link AI by Linkme gets our recommendation because it has more than one source. The agent itself makes images and videos. For footage of real people there is the creator marketplace. Once you state the brief, Link goes through Linkme's creators and matches by niche, industry and size. Those who accept send in videos, and you can run the ones you like as ads from your dashboard. Whichever source the creative came from, the ad draft waits at 'Needs review' for a person.

Two things are not described on Linkme's page: how Link AI takes in your own photos and house rules, and how permission for paid use is arranged with marketplace creators. Ask about both: book a demo to try Link AI, folder in hand.

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